Video Editing Software: What to Look for Before Paying
Buying video editing software? Learn what to check first — workflow speed, captions, exports, AI features, and pricing — comparing CapCut, Runway, and Synthesia.
9 min read
Synthesia
Synthesia turns scripts into presenter-led videos using realistic AI avatars. Businesses use it for training, onboarding, and product explainers without cameras or studios. It supports many languages, making one script work worldwide.
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Explore Digital Products Official siteKey features
- Realistic AI avatars in many languages
- Script-to-video in minutes
- Custom avatars of real people (with consent)
- Branded templates and scenes
- Screen recording and slide import
- Team workspaces and collaboration
Best use cases
- Employee training videos
- Product explainers and demos
- Onboarding and HR content
- Localized videos in many languages
Who it's for
L&D teams, HR departments, and companies that publish lots of instructional video.
Advantages and limitations
Advantages
- No cameras, studios, or actors needed
- Easy to update videos when scripts change
- Strong multilingual support
- Professional, consistent output
Limitations
- Avatars can feel less personal than humans
- Subscription required
- Creative flexibility is narrower than full video production
Relevant alternatives
Related guides
Synthesia — FAQs
How does Synthesia work?
You type or paste a script, choose an avatar and language, and it generates a presenter-led video.
Can I create an avatar of myself?
Yes — custom avatars are available with identity verification and consent.
Who uses Synthesia?
Mostly businesses creating training, onboarding, and explainer content at scale.