Video Editing Software: What to Look for Before Paying
Buying video editing software? Learn what to check first — workflow speed, captions, exports, AI features, and pricing — comparing CapCut, Runway, and Synthesia.
9 min read
Runway
Runway is a creative AI platform famous for its generative video models. Filmmakers and marketers use it to generate clips from text or images, extend footage, and apply AI effects. It has become a staple in the AI video production workflow.
Available in our store
Verified listing: Runway Standard 625 Credits — $6.85
(last verified 2026-10-12)
Check the live product page for current pricing and full details.
Key features
- Text-to-video and image-to-video generation
- Leading generative video models
- Inpainting, outpainting, and video editing tools
- Motion brush and camera controls
- Green-screen style background tools
- API access for developers on higher tiers
Best use cases
- AI-generated B-roll and establishing shots
- Product and ad video concepts
- Music videos and artistic shorts
- Extending or restyling existing footage
Who it's for
Filmmakers, agencies, and creators experimenting with AI-driven video production.
Advantages and limitations
Advantages
- State-of-the-art video generation quality
- Deep creative control tools
- Used by real film and ad productions
- Fast-moving model improvements
Limitations
- Credit-based pricing can add up fast
- Rendering takes time on complex prompts
- Consistency across long scenes is still hard
Relevant alternatives
Related guides
Runway — FAQs
What is Runway used for?
Generating and editing video with AI — from text-prompted clips to effects on your own footage.
How does Runway pricing work?
It uses a credit system across tiered plans — check the official pricing page for current details.
Can beginners use Runway?
Yes — the interface is approachable, though great results take prompt practice.